APRIL 2022

VOlUME 05 ISSUE 04 APRIL 2022
“Managing small wine firms –Wine tourism - a lever for the development of a wider area” The case of Domaine Hatzimichalis
Ioanna Dimitrakaki
DOI : https://doi.org/10.47191/ijsshr/v5-i4-36

Google Scholar Download Pdf
ABSTRACT

The purpose of this project was to examine best practices for managing small wine firms, focusing in the case of Domaine Hatzimichalis. The analysis was based exclusivelyin the use of secondary information. Domaine Hatzimichalis is operating since 1973 and produces high quality wine. The firm is located in Atalanti Valley, a region which offers unique characteristics in terms of climate and microclimate for wine production. In this context, the paper firstly provides an analysis of the wine market of Greece, the role of wine tourism in development of wider area and then presents best practices for managing small wine firms, such as Domaine Hatzimichalis, providing recommendations for improving its overall performance, focusing in four domains: 1) local community involvement, 2) strategic partnerships, 3) environmental responsibility and 4) efficient branding. The results of the study are attempted to assist wine producers and local actors to apply strategies that will enhance the financial viability of small wine firms in an era of constant financial turmoil.

KEYWORDS:

Wine firms, Wine tourism, Domaine Hatzimichalis, Better practices, Varieties branding.

REFERENCES

1) Behmiri, N. B., Rebelo, J. F., Gouveia, S., &António, P. (2019). Firm characteristics and export performance in Portuguese wine firms. International Journal of Wine Business Research.

2) Chaffey, D., Mayer, R., Johnston, K., Chadwick, F. (2006).Internet marketing Strategy, Implementation and Practice (3rded).Harlow: PrenticeHall/FinancialTimes.

3) Cohen, E., & Ben-Nun, L. (2009). The important dimensions of wine tourism experience from potential visitors' perception. Tourism and Hospitality Research,9(1), 20-31

4) Doyle, P. (2000). Value based marketing.Chichester: John Wiley & Sons.

5) Felzensztein, C., Deans, K. R., & Dana, L. P. (2019). Small firms in regional clusters: Local networks and internationalization in the Southern Hemisphere. Journal of Small Business Management, 57(2), 496-516.

6) Fill, C. (2006). Simply marketing communications. Harlow, England: Financial Times Prentice Hall

7) Galloway, G., Mitchell, R., Getz, D., Crouch, G., & Ong, B. (2008).Sensation seeking and the prediction of attitudes and behaviours of wine tourists. Tourism Management, 29(5), 950-966.

8) Getz, D., & Brown, G. (2006). Critical success factors for wine tourism regions: a demand analysis. Tourism management, 27(1), pp.146-158.

9) Granata, J., Lasch, F., Le Roy, F., & Dana, L. P. (2018). How do micro-firms manage coopetition? A study of the wine sector in France. International Small Business Journal, 36(3), 331-355.

10) Hamann, R., Smith, J., Tashman, P., & Marshall, R. S. (2017). Why do SMEs go green? An analysis of wine firms in South Africa. Business & Society, 56(1), 23-56.

11) Kanellopoulos C. (1990), Management Effective Management in companies, organizations and services. Theory and action, Editions International Publishing, Athens, pp. 88-89

12) Karelakis, C., Mattas, K., &Chryssochoidis, G. (2008). Export problems perceptions and clustering of Greek wine firms. EuroMed Journal of Business. Vol. 3 No. 1, pp. 6-22

13) Kock, S., Nisuls, J., &Söderqvist, A. (2010). Co‐opetition: a source of international opportunities in Finnish SMEs. Competitiveness Review: An International Business Journal. Vol. 20 No. 2, pp. 111-125.

14) Lechner, C., Soppe, B., & Dowling, M. (2016).Vertical coopetition and the sales growth of young and small firms. Journal of Small Business Management, 54(1), 67-84.

15) Macedo, A., Gouveia, S., &Rebelo, J. (2020). Horizontal differentiation and determinants of wine exports: Evidence from Portugal. Journal of Wine Economics, 15(2), 163-180.

16) Sinha, P., &Akoorie, M. E. (2010). Sustainable environmental practices in the New Zealand wine industry: An analysis of perceived institutional pressures and the role of exports. Journal of Asia-Pacific Business, 11(1), 50-74.

17) Vrontis, D., Bresciani, S., &Giacosa, E. (2016). Tradition and innovation in Italian wine family businesses. British Food Journal.Vol. 118 No. 8, pp. 1883-1897

18) Vrontis, D., Thrassou, A., & Rossi, M. (2011). Italian wine firms: strategic branding and financial performance. International Journal of Organizational Analysis. Vol. 19 No. 4, pp. 288-304.

Internet Sources

1) https://winesofgreece.org/el/a

2) https://www.statistics.gr/en/home/

VOlUME 05 ISSUE 04 APRIL 2022

Indexed In

Avatar Avatar Avatar Avatar Avatar Avatar Avatar Avatar Avatar Avatar Avatar Avatar Avatar Avatar Avatar Avatar